About us

Intelligent startups start with better decisions.

We help founders build smarter, make better decisions, and grow with confidence, combining the FINSTIG methodology with technology that keeps the whole context of your business alive.

Our company

We built the ecosystem we wished we had.

FINSTIG started from a simple observation: founders rarely fail from a lack of information. They stall because nobody holds the full picture of their business at the moment a decision has to be made.

So we codified our years of experience and how we advise into the FINSTIG methodology, and then built technology around it to make it available to you. The result is a platform that keeps the whole context of a company alive, and a human team that steps in when a decision requires a person.

Who we are

The people behind FINSTIG.

Experienced entrepreneurs who've been where you are.

Renan Borba

Co-founder

Renan is an entrepreneur with more than 10 years of experience, passionate about helping others unlock their potential through mindset shifts and clear action steps. Having navigated the challenges of building and selling businesses from the ground up, he understands the fears, uncertainties, and breakthrough moments that define the entrepreneurial journey.

“Everyone has the potential to build something extraordinary. You just need the right mindset and someone to show the way.”

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Eva Gómez

Co-founder

Eva is a sales professional with over 12 years of experience in international business, excelling in building trust and executing complex sales processes in the tech industry. She helps entrepreneurs and teams turn unclear value propositions into confident, repeatable sales conversations, and provides structure and strategy for long-term and sustainable revenue growth.

“With proper preparation everyone can become a confident salesperson. Sales is at the center of every successful business. No sales = no business.”

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