The Finstig Club

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The Finstig Club brings founders together to learn and support each other, so decisions get made, not postponed. Webinars, events and insights creating value for growing founders.

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Next event

MeetupGothenburg, Sweden· Mindset

Most Common Mistakes When Starting a Business

Starting a business is exciting but there are a few common mistakes that can make the journey much harder than it needs to be. In this meetup, we’ll talk openly about the mistakes people often make when turning an idea into a business from building too early and not talking to customers, to underestimating the financial side or waiting too long for the “perfect” moment. You’ll get practical insights on what to avoid and what to focus on instead, so you can take your next step with more confidence and fewer unnecessary risks.

Date
Thursday, 15 October 2026
Time
17:30 CET
Duration
2 hours

Upcoming events

7 found
WebinarWednesday, 21 October 2026· Validation

Is Your Business Idea is Worth Pursuing?

Having a business idea is easy. Knowing whether it’s actually worth pursuing is much harder. Many people spend months developing an idea before finding out that customers don’t need it, aren’t willing to pay for it, or that the business simply isn’t viable. In this practical webinar, we’ll explore how to evaluate your business idea before investing too much time, money, or energy. You’ll learn how to challenge your assumptions, understand the problem you’re solving, and look for real signals that your idea could become a business.

11:00 CET · Online
MeetupThursday, 29 October 2026· Validation

How to Validate Your Idea and Talk to Real Customers?

You might think you have a great business idea but how do you know if other people actually need it? One of the biggest mistakes when starting a business is spending too much time building something before finding out whether customers really want it. In this meetup, we’ll explore how to test your idea early, talk to potential customers, and turn conversations into useful insights. You’ll learn how to move beyond assumptions and start getting real evidence about your business idea before investing too much time, money, or energy.

17:30 CET · Gothenburg, Sweden
WebinarWednesday, 2 December 2026· Sales & Communication

How to Create and Deliver an Effective Elevator Pitch?

Can you explain your business idea in a way that makes people want to hear more? Whether you’re talking to a potential customer, partner, investor, or someone you’ve just met, being able to communicate your idea clearly and confidently is an important skill for any entrepreneur. In this practical webinar, we’ll show you how to create an effective elevator pitch and how to deliver it in a way that is clear, engaging, and easy to remember.

11:00 CET · Online
WebinarTuesday, 08 December 2026· Sales & Communication

How to Pitch Your Business to Your First Customers?

Getting your first customers is one of the biggest challenges when starting a business. You may have a great product or service, but how do you actually convince someone to buy it? In this practical webinar, we’ll explore how to approach your first potential customers, communicate the value of your offer, and have sales conversations that feel natural rather than pushy. You’ll learn how to move from simply explaining what you do to having conversations that help customers understand why your solution could be valuable to them.

11:00 CET · Online
MeetupThursday, 10 December 2026· Sales & Communication

How to Create and Deliver an Effective Elevator Pitch?

You have a great business idea but can you explain it clearly in 30 seconds and make people want to hear more? Whether you’re talking to a potential customer, partner, investor, or simply someone you meet at an event, being able to communicate your idea clearly and confidently can make a big difference. In this practical meetup, we’ll explore what makes an elevator pitch effective, how to structure your message, and how to deliver it in a way that is clear, engaging, and easy to remember.

17:30 CET · Gothenburg, Sweden
WebinarWednesday, 16 December 2026· Sales & Communication

How to Sell to Corporate Customers?

Selling to a company is different from selling to an individual. There are often more people involved, longer decision-making processes, and more questions before a purchase is made. For a new business, getting your first corporate customers can feel particularly challenging. How do you find the right companies? Who should you talk to? And how do you turn an initial conversation into a real business opportunity? In this practical webinar, we’ll explore how to approach corporate customers, understand their needs, and build a sales process that helps you move from the first conversation to a potential deal.

11:00 CET · Online

Resources

Guides for founders

Enter your email and we will send the guide straight to your inbox.

  • Don't Quit Your Job Yet!

    A practical guide to testing your business idea while keeping your income.

  • Test Your Business Idea in 5 Simple Steps

    A step-by-step validation guide to find out if your idea holds up before you invest time and money.

  • Privatekonomi när du startar företag

    Ett kalkylark för att kartlägga din privatekonomi innan du startar företag — så du vet hur mycket du behöver varje månad. Available in Swedish only.

Past events

Archive

Recordings and highlights from previous webinars and meetups.

WebinarWednesday, 7 October 2026Online

Shift Your Mindset: from Employee to Entrepreneur

WebinarWednesday, 23 September 2026Online

Most Common Mistakes When Starting a Business

MeetupThursday, 17 September 2026Gothenburg, Sweden

Shift Your Mindset: from Employee to Entrepreneur

WebinarWednesday, 26 August 2026Online

How to Reduce Risk With Smart Financial Planning?

MeetupThursday, 6 August 2026Gothenburg, Sweden

Routines for Succeeding as an Entrepreneur

MeetupThursday, 9 July 2026Gothenburg, Sweden

Challenges of Entrepreneurship. Tips and Support.

MeetupTuesday, 23 June 2026Gothenburg, Sweden

Challenges of Entrepreneurship. Tips and Support.

MeetupTuesday, 9 June 2026Gothenburg, Sweden

Challenges of Selling to Corporate Customers

MeetupThursday, 28 May 2026Gothenburg, Sweden

Challenges of Entrepreneurship. Tips and Support.

MeetupTuesday, 12 May 2026Gothenburg, Sweden

Challenges of Entrepreneurship. Tips and Support.

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